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18 September 2015 @ 03:29 pm
 
Can someone explain to me why that design was picked last week in the lingerie episode?


Marlene's design was pretty, sure. But from a marketability standpoint, choosing it makes no sense to me. Very few women could wear that. You'd have to have practically no breasts. I don't think anyone larger than an A cup could wear that. Whereas Ashley's design was pretty and sexy and could be worn by most women. And given that the winning design is going to be produced, I just don't get the choice. And I say this as someone who loves black and thought Marlene's was sexier. I just can't see it selling very much.

 
 
 
It's Not Fair, Laika.itsnotfairlaika on September 19th, 2015 02:24 am (UTC)
I liked Ashley's better, too. But sadly the demographic who shops Heidi's line is probably not your average body type anyway, and more likely to be the small A-cup who could wear that. That's just my guess.
thatsmypursethatsmypurse on September 20th, 2015 01:03 pm (UTC)
I can't explain because I agree! I also thought Merline's was really junkily made. I know it was a hard challenge because no one had done lingerie before, but most of the others at least looked like finished pieces.
Ashley's was also my favorite!
Jennadandelion on September 20th, 2015 01:10 pm (UTC)
I liked that Merline had actually constructed hers, even though it wasn't my favourite - I was surprised at how little some of the others managed to do when literally all they had to do was put fabric on top of an existing bra. I'm sure when Project Catwalk did a lingerie challenge they actually had to make the bras, though that said they were pretty terrible bras...
philstar22philstar22 on September 20th, 2015 01:32 pm (UTC)
I did like that too, but then she didn't put any support into it. Hers would have been my favorite if it had even had a tiny bit of support. I just can't imagine very many people wearing hers as it is now. Even on the model with the tiny breasts it was sagging. Anyone even slightly larger couldn't wear it.
Jennadandelion on September 20th, 2015 01:50 pm (UTC)
Yeah, that's a fair point. It looked like it wasn't underwired, which isn't vital but if you aren't going to put an underwire in, you need to think about how else you'll reinforce it.

They've got it online now - the model is a little bigger than the PR model, but definitely on the smaller side for a lingerie model, and it's still ever so slightly droopy. I think it's pretty telling that they're sizing it as for a camisole, not as an actual bra if you go to the Heidi Klum intimates site (can't link it, it gets the comment marked as spam).

Having said that, as someone who is pretty small (my bras are 32B largest and I'm short with it) I wouldn't suit Ashley's and could probably get away with this one more easily, because there's too much stuff above the breast on Ashley's for small frames. I think Ashley's is a larger bra that doesn't scale down well, and Merline's a smaller bra that doesn't scale up. Heidi is far more likely to go with the latter. It's like Abercrombie and Fitch saying they want thin customers: plenty of brands think like that, even if A+F are the only ones saying it.